Choose a coffee with a purpose this Fairtrade Fortnight

Submitted by Hanna China.

Award-winning Owens Coffee is encouraging coffee lovers to wake up and smell Jabulani Coffee this Fairtrade Fortnight (27 February – 12 March 2023). A smooth and mellow coffee with sweet notes of cherry, hibiscus and vanilla, the organic and Fairtrade single-origin specialty coffee is ideal for espresso and filter as whole beans, or as medium ground for cafetière and filter. Also available as fine ground for espresso. Roasted and distributed by the South West based roastery, it’s available from owenscoffee.com, 200g for £7.76 and 1kg for £27.00.

The beans used to craft Jabulani Coffee are grown in the Gakenke District of Rwanda and sourced from the Twongereka Coko Cooperative. This mountain community – made up of a group of 204 members, of which 169 are female – grow their coffee at unusually high levels (2,000m above sea level) so the beans are slowly ripened and full of flavour. 

This particular coffee has been produced in partnership between Owens Coffee and Jabo Butera, resulting from a Diversity Business Incubator (DBI) project, which is a Business Hub for Minority Ethnicity entrepreneurs. Owens and Jabo have a direct relationship with the Twongereka Coko Cooperative, with sales of the beans supporting an initiative which connects ambassadors from the UK and Rwanda to exchange knowledge, nurture leadership and encourage positive global change. Following a trip to Rwanda in summer 2022, a film was created about how a remarkable spirit of togetherness inspires a nation and binds this coffee with a purpose. 

International Women’s Day (8 March) also falls during Fairtrade Fortnight, giving yet more reason to celebrate the incredible women of the Twongerekawa Coko Cooperative and their brilliant coffee beans, which are in the top 10% of quality in the world and are therefore classed as ‘speciality grade’. 

Since 2010, Owens Coffee has supported the aims of the Fairtrade Foundation and is proud that 100% of its coffee range is certified Fairtrade and organic.

“We source our coffee beans consciously. As one of the most widely consumed beverages in the world, it’s important for consumers to also make a conscious choice when purchasing coffee. Whether that be in a coffee shop, supermarket or from a local roastery like ours, Fairtrade coffee is widely available in the UK and, by choosing Fair Trade products, you will make a huge difference not just to the taste of your morning cuppa but to the growers and the planet.” says Managing Director of Owens Coffee, Lorraine Bridden.

To shop the full range or to find out more about Owens Coffee, please visit owenscoffee.com. Follow Owens Coffee on Instagram @owenscoffee_, like or follow @OwensCoffee on Facebook and follow @OwensCoffee on Twitter. 

To watch the documentary or to find out more please visit www.jabulanicoffee.com and to stay up-to-date, follow @jabulanicoffee on Instagram and Jabulani Coffee on Facebook.

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